Suzy Shier
Suzy Shier E-Commerce App Redesign
Tools
Figma
OVERVIEW
Suzy is a popular women’s fashion retailer in Canada but currently has no mobile app. In a market where brands like Dynamite, H&M, and Zara offer seamless mobile experiences, this puts Suzy at a disadvantage. The goal of this project was to design a user-friendly mobile app that improves shopping convenience, personalization, and loyalty.
Responsibilities
I conducted competitive research to compare Suzy with other fashion brands and identify missing features. I designed wireframes and a UI kit with reusable components to create a consistent shopping experience. Using Figma, I developed low- to high-fidelity screens and built a clickable prototype.
Challenges
Suzy doesn’t have an existing app, so I designed the experience from scratch.One challenge was creating a strong product filtering system that feels simple and fun. Another was designing and maintaining a bold look that reflects Suzy’s brand.
Outcome
The final design modernizes Suzy’s digital presence with an engaging, mobile-first experience. Customers can now enjoy personalized product recommendations, app-only discounts, and a simple rewards program.
